Design, invent or produce something from scratch

The Perfect Bucket List Goal for You During the Covid 19 Lock down?

Creativity is a curious thing. The saying goes that everyone has one good book in them.  Yet this is only the tip of the creative iceberg.  I genuinely believe that everyone has a great new product or service idea within them too.  Often a lack of time is our excuse, but if you are not a key worker then a huge silver lining of the current Covid 19 lock down is a sudden removal of external distractions and responsibilities and a large amount of unexpected free time [subject to childcare responsibilities!]

Great business ideas are all around us

  • Arriving back in England in the 1970’s having lived in Malta for 6 years and missing Mediterranean cuisine, my Mum independently came up with the concept for “dial a pizza” some ten years before Dominoes made landfall in the UK.   
  • A decade later, using the equity in our relatively modest family home as seed capital for leveraged loans, my Dad created a buy to let property empire by buying new build apartments in Salford Quays that due to infrastructure improvements and rapid gentrification was soon worth millions.

Most Ideas Are Never Acted Upon

Sadly neither of them ever managed to take these brilliant ideas off the drawing board and to manifest them in the real world.  Both were way ahead of the curve.  Had either of them executed successfully they would have made a fortune.  However, in the same way that many people have a great idea to write a book about, but never manage to execute, so many great ideas for new products, services go the same way; Amazing potential and reward left frustratingly unfulfilled and unrewarded.

The Myth About Creativity and Creative People

It is critical to understand and appreciate that at the heart of creativity is problem solving.

Sometimes it is easy to get bogged down in the day to day aspects of our jobs and lives and it is all too easy to loose crucial thinking time that allows our creative juices to flow.  With discipline and focus, away from technology and social media, it is amazing what can be achieved in a few hours of deep thinking.  When was the last time you did any ‘deep work or deep thinking’?  What is stopping you now?

The Myth About Originality And Having To Do Everything Yourself 

  • Steve Jobs did not invent the iPhone.
  • The Gregg family did not invent the pasty
  • Ray Crock did not start McDonalds or invent the Big Mac

Innovation and creativity are not necessarily all about coming up with brand new ideas from the drawing board, it can also involve taking someone else’s kernel of an idea or even a fully-fledged product or service, but packaging it or branding it in a way that it can be delivered or sold at scale or in a new way.

Can You Really Do It?

Of course you can – if you apply yourself consistently to the task.  For every Dyson, Bezos, Branson and Musk there are countless other success stories much closer than you think.  If you are looking for inspiration, we have plenty of brilliant case studies right here on the Rock Star Retirement website.Take a look at Codilia Gapare’s amazing journey which culminated in the launch of the C-Lash brand, Connie and Marty’s adventure which culminated in the launch of W A Sandalwood Nuts and Jack and Harry’s incredible voyage to launch the unique Lost Tea Company.

Sometimes a crisis brings out creativity

Looking for really current inspiration? Click on the link to below to find out about Paul Dodd who has re-purposed his Kitchen business to produce safety visors to protect front line NHS workers during the Covid 19 cricis.  

In the coming weeks and months we will be adding lots of in-depth practical resources on innovation to the Rockstar platform to help you unleash your creative potential.  However, for now we have just one simple call to action.  Please add an innovation task to your bucket list and commit it to writing by sending us an email **** If you have not already done so, please join our community by either subscribing to our mailing list [below] or join our Facebook Group.  Both are completely free, and will allow us to keep you accountable and on task each month. We promise NEVER to spam you or pass your details onto any third party. 


Do you have an innovation story to tell, information to share, or a question to ask?  Please join our community and let us know.

Dominic Watson on a writing trip to Ethiopia March 2020

Dominic Watson on a writing retreat to Ethiopia March 2020

Update:  I am currently turning my hand to writing my first novel, with the working title “The Salt Witch” set in my home town of Northwich, with a back story and history going back to Egypt and then Ethiopia. Click the link above for a sneak preview.  See also picture above of a recent research trip to the Danakil Depression Ethiopia [an ancient salt mining area.]  As you can see from the date of the photo, I only just made it safely back to the UK prior to the lock down.

How To Catalyse Your Creativity, Toast Your Successful Execution or Subsidise Your Innovation Project With A Tax Break

Whether to help you seek inspiration during the creative phase, or to celebrate the successful launch of your new brand or service – a glass or two of Ian Botham Wine has to be the perfect libation. Branded as great “all rounder” just like the Yorkshire cricketing great.  This product also provides a perfect example of innovation in practice.  Whilst your brand may not  be a household name like that of Sir Ian Botham, there are certainly  partnership, white labelling or other new ways you could further leverage your enterprise.

Not a wine drinker? We are all different and that is what keeps life interesting, but one universal mission that unites all business owners large or small is the mission to avoid loosing too much of your hard earned money to the tax man. Therefore the perfect practical partner for an innovation project is  R&D Tax Relief, which if your project qualifies offers a massive potential saving or even rebate – further details can be found via the link above.


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